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When
it comes to selling your home there are
typically three main
objectives:
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1.
Getting the highest possible
price
2.
Closing in the time period you
desire
3.
Creating the least amount of
inconvenience and trouble for
you
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Industry
experience shows that three primary
factors cause property to sell:
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1.
Exposure to the marketplace
(advertising
& marketing)
2.
Pricing for the
market/competition
3.
Attention to the transaction so
that it will close
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Our
comprehensive marketing programs will
provide the exposure your home needs to
sell. Sales price will be/is affected by
timing, competition, market conditions,
and terms offered and contingencies needed
by the seller(s). Timing and competition
and current market conditions cannot be
directly controlled, however property
condition, terms and contingencies often
can be. Combine these to properly package
your property with an appropriate price
and the right Realtor and you be able to
successfully market and sell your
home.
1.
Chosing a real estate
agent.
It
is often very important that you are
professionally represented by a full-time
REALTOR. When interviewing agents you
should look at their qualifications by
asking the following questions:
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1.
Does your agent work full time?
2.
What is their annual sales
production (#
transactions)?
3.
What is the average time on
market for their sold
listings?
4.
What is their list price to sales
price ratio?
5.
How does their sales production
compare to that of other local
agents?
6.
Does your agent
know the
area?
7.
Does your agent use email, cell
phones, etc. for
communication?
8.
Does your agent maintain a
personal web site? Does it draw
visitors/potential
buyers?
9.
Will your agent keep you informed
about market activity affecting
the sale of your
property?
10.
What will they do SPECIFICALLY to
promote, market and sell your
home?
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2.
Determining the price for your
home...
We
will make a Comparative Market Analysis
(CMA) Report for you. From this report you
will know the value of your home as it
relates to the current marketplace as well
as what the competition is. Be aware that
not all the money you have spent on your
home will have increased its
value.
3.
Preparing your home for
sale...
There
are many things that can be done to help
your home "show" to its best advantage.
"Curb appeal" or first impressions do
count and last! A well-trimmed lawn, fresh
paint, and a tidy interior all help to
make a good impression.
For
a (much) more detailed checklist see
How
to Add Value to Your
Home
and Interior
& Exterior
Improvements
that pay off.
4.
Marketing &
promotions...
A
comprehensive multi-media marketing
program will be developed specifically for
your property,, showcasing its strengths,
benefits and amenities To The Proper
Buyers for your home.
5.
Progress Reports...
Weekly
progress reports will be given on
showings, market activity, and the latest
financial conditions. Verbal feedback will
be given on the comments, both pro and
con, from prospective buyers who have
viewed your property.
Conferences
will be arranged to review the marketing,
update you regarding recent comparables,
current competition, and to revise
marketing & selling strategy as
necessary.
6.
Offers to purchase...
All
Offers to Purchase will be presented to
you. You will be advised and assisted in
the negotiating process through to the
successful acceptance of the
offer.
8.
Monitoring the
transaction...
This
is where the real work begins. All dates
in the Purchase & Sale Agreement
(P&S) must be adhered to, including
inspections, contingencies, appraisals,
etc. You will be assisted with all of
this.
9.
CLOSING !!!!!
All
of the above results in the successful
conclusion of the transaction at the
closing. I will assist you to get
there.
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